I’ve been a consultant in a number of business and finance process improvement projects and am often reminded, during the initial evaluation phase, of the following George Carlin joke.
Two guys are driving. Well, actually, only one is driving, the other is riding. Anyway, they’re driving along, and they come to a red light. The driver blows right through it! The passenger says “What the hell, man?! That was a red light!” The driver waves him off, saying, “My brother drives like this!”
So they drive a little while longer, and they come to another red light. Once again, the driver blows right through it. The passenger freaks out. The driver says, “Man, relax, alright? My brother always drives like this, and he’s never been in one accident.”
A few moments later, they come to a green light, and they stop. The passenger looks at the driver and says, “What the hell are you stopping now for?”
“Well, my brother might be coming the other way!”
The driver couldn’t see the obvious flaw in his driving procedures that the passenger and we the audience sees. He is too much a part of it to see it. In this context it’s a pretty funny joke.
As mentioned, this joke comes to mind because businesses often have the same issue but when it comes to wasting a business’s time and financial resources, the joke loses its funniness. All businesses have processes and procedures that are inefficient, counter-productive or in some cases even dangerous that just aren’t seen because they are ingrained. A qualified outside consultant can usually come in and through a careful and considerate evaluation identify several of these types of opportunities, perhaps even business threatening risks. The best part is that a consultant will offer the initial consultation at no charge to see if it makes good sense for both sides to move ahead. This is particularly important for small business owners who need to have a higher level of confidence before committing to part with scarce resources. When it does make good sense though, using a consultant will be a high return investment that will help you be a better driver of your business.
The Shared Finance Center provides outsourced accounting, bookkeeping and fractional CFO support to small business owners and in doing so we heavily focus on maximizing cash flow. We are headquartered in Roswell, Georgia and work with clients across the United States. If you think that this post would be helpful to anyone you know, please pass it along. Also please follow our blog for regular tips to grow your business.